It is no secret that social media websites like Facebook and others mine our data and track our various online movements. How they use this information is also relatively clear to most. The official justification is to provide us with advertisements that are specifically tailored for us. The rationale for this favor is clear as day. The more information they have on you, the more valuable your profile to a potential company that wants to target your particular category of individuals. The more valuable you are in this way, the higher your price tag. Every one of your movements on Facebook makes you more profitable for Facebook.